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GIRL POWER


The summer economy has been fully female driven. With Taylor Swift's mega tour, Beyonce's concert lineup and the release of almost billion dollar movie, Barbie, it shows (finally) that women make up a

lot of consumer spending and it's time to stop undervaluing the female dollar. Take a look at all of the stats revolving this summer's girl power.

 
HOW THE FEMALE DOLLAR IS SHAPING THE U.S. ECONOMY

"US entertainment landscape is undergoing a remarkable transformation in 2023, and at the forefront of this seismic shift are women who are wielding their creative prowess. Blockbuster world tours of Taylor Swift and Beyoncé to an unexpected box office sensation, Barbie, women power is raking in billions and catalysing economic growth across the country. All three are creating history in their own spaces and pushing the.


US federal reserve has credited Taylor Swift with changing economic fortunes of cities that singer covered. The tour, which has captured the hearts of fans worldwide, has been credited with breathing new economic life into major cities after hotels, local business and travel industry minted good fortunes during Swift's concerts." Learn more


THE SUMMER OF SPLURGING AND GIRL POWER

"The numbers are in and things look surprisingly rosy for the U.S. economy: The Federal Reserve is still cautious, but big brands – including Coca-Cola, Hilton and Visa — are singing praises to shoppers seemingly undeterred by companies' raising prices. What's more, Taylor Swift, Beyoncé and Barbie are enticing people to part with their money, bolstering local businesses.


Financial reports by corporations and government data have been painting a picture this month of insatiable American shoppers making companies positively exuberant. This week, GDP or gross domestic product – considered the measure of economic growth – showed the U.S. economy grew at a rate of 2.4%, much higher than expected. What's fueling it is — you guessed it — spending. Brand after brand this week boosted their earnings forecasts for the year, calling consumers "resilient" in the face of higher prices." Learn more



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